Sounds familiar? You are right! It was such a huge hype few years ago. Back then, we were unaware that another telco player (DiGi) has already entered the industry. Until one day, the Yellow Coverage Fellow (YCF) a.k.a. Yellow Man TVC was all over the place.
I'm not here to talk about how effective the brand campaign was but I'm here to talk about the person behind the Yellow Coverage Fellow (YCF) a.k.a. Yellow Man. Who would have take the time to actually google up and read up on the creator. Often, we always neglect the fact that there are people who are contributing a lot of their time and effort to make something successful. All these, being behind the scene of course.
So, I was reading an article titled "Tapping the true power of ads" shared by a colleague yesterday. As I continue reading the article, I came to realize that "Hey! So this was the man that created the famous DiGi Yellow Man." Pardon me if I sounded stupid (if you already knew who the creator was years ago). Obviously, I didn't know nuts about it because I was still...erm...not too involved in the advertising industry.
His name is Alvin Teoh and he is now the executive creative director (ECD) for Naga DDB Sdn Bhd. What really inspired me to write this post is because of what he said during an interview with StarBizWeek.
"At the end of the day, you want people to love or hate you for what you are, not for what they think you are." I can't help but to find myself nodding, agreeing to the above statement. I guess everyone agree on this. Who actually want people to judge them. Right? Sometimes, we find that people accuse us for what we did not do or do not mean at all. This might be a result of prejudgement. Why? Because if people perceive you in a certain way, it's hard for them to see things clearly.
Let me just ask you a question. Do you think smokers or people with tattoo are bad people? If your answer is no, then congratulation. You are not judging. But if your answer is yes (believe me, some people still think that way), then you better continue reading.
You see, I have friends that smoke and I have friends that have tattoo on them. However, they are good people. We can't just set our mindset that these people are bad. They might be a good father, a great friend, an animal lover or so on which it is hard to tell if we do not know them well. Some of us might not agree to smoking and having tattoo, but that doesn't give us the right to say that they are bad people. It just simply means that we have different point of view to a certain things. We just have to accept the choices they have make and respect who they really are. After all, isn't that what we always want others to think about us?
Another thing that I want to highlight is when Alvin Teoh talked about promotion. "Without realizing it, you kind of play the role of a senior person even before you get promoted. Some people say, I promote you; therefore you play this role. I think it's the other way around. You're already playing that role, and that promotion is an official recognition of the role which you already play."
Once again, got to put my hands up and say I agree to the above statement. People always think that "Oh! You're now the Account Director. You should manage your people. You should bring in new businesses. You should take care of your clients..." This is what people expect out of you when you are holding a certain role. However, we often fail to see it the other way. Maybe all this while, you are already doing what is required by the role. And the reason you got promoted was because you did it well enough and your company decided to recognize the effort that you have put in. Not to forget, how all these will influence the company.
That is why, if you have already decided where you want to be, start working on how you need to walk to reach that point. It's crucial because one wrong step might take you to somewhere else. But fret not, if you ever took a wrong step, there are always a turning point. Or, you'll just have to see what route can u take from the wrong step. Most importantly, believe in yourself!
That's all for the long thoughts. Hope you enjoy seeing some of the DiGi YCF's ads that I personally favour.
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